Carex jumps to urge retailers to keep their shoppers protected

As COVID-19 restrictions lift in England, Carex has high-fived its way into the record book after setting a new Guinness World Records title for the most high- and low-fives on a sky dive, to help demonstrate the vital role carrying hand sanitiser on-the-go plays to get consumers out and about as safely as possible

The attempt was achieved by expert sky divers Emily Aucutt and Josh Carratt, in a bid to help shoppers feel confident about getting back together safely by carrying sanitiser on the go, wherever they are and however they travel, by car, train, plane or even parachute.

The expert diving pair needed to achieve a minimum of 30 high- and low-fives during a sky diving freefall to be awarded the record. They achieved an astonishing 32  within the 63.3 second freefall.

Carex played a key role in keeping consumers safe throughout the pandemic with unit sales reaching 76.8m (+5.7 per cent YoY) – around 21m litres and enough to fill an Olympic-sized swimming pool more than eight times over.

“This record attempt kicks off a summer-long communications programme as we aim to raise awareness of the importance of carrying hand sanitiser with consumers, particularly as restrictions lift,” said Sameen Kenway, Carex Senior Brand Manager.

“As shoppers return to being out and about more, we are encouraging people to continue to hand-sanitise as part of their daily routine, and urging retailers to make this possible. Our research highlights that 80 per cent of people in England feel more confident whilst out and about if carrying hand gel, therefore it is vital that retailers maintain good availability, enabling shoppers to easily pick up a bottle on the go.

Carex is driving further awareness throughout the summer with dedicated through the line activation, including PR, digital, OOH advertising and sampling.