Jisp unveils new POS marketing solution for convenience stores

Shopping app Jisp has introduced a new digitised point-of-sale marketing and compliance solution for the convenience sector.

Unveiled in partnership with leading POS display manufacturer Marin’s Quad UK, the new Digitally Enabled Point-of-Sale, or DE-POS, combines Jisp’s grocery shopping app with Marin’s bespoke in-store solutions, allowing consumers to redeem pre-existing trade offers between FMCG brands and the UK’s major wholesalers simply by scanning QR codes with their mobile phones in convenience stores.

Stephen Back, Sales Director at Marin’s UK Limited, said DE-POS would be of enormous significance to the UK convenience sector.

“I am absolutely delighted to have agreed a partnership with Jisp whose revolutionary technology allows independent retailers to compete at the same level as major multiples,” he said.

“Brands have been looking for a solution that helps them take control of their trade marketing spend whilst at the same time offering consumers an exciting mobile shopping experience. Our innovative range of in-store POS displays coupled with the Jisp shopping technology will revolutionise this space for all parties involved.”

With the help of Jisp’s granular and GDPR-compliant customer profiling, participating brands will have access to real-time data highlighting who is buying their products, where and when via seamless digitally enabled offers. The reports will directly correlate to ROI figures, enabling brands to analyse the success of the campaigns and hyper-personalise their future promotions.

DE-POS will also be able to monitor promotional compliance at a retailer level based on the amount of “QR scans”, with a potential to incentivise retailers that have actively engaged with a marketing campaign.

“We are very proud to work with such an iconic company as Marin’s Quad UK as we continue disrupting and improving retail processes,” Julian Fisher, founder and chief executive of Jisp, said.

“With people finally embracing their freedom post-lockdown and shopping in stores, it is very important for brands and retailers to maximise customer engagement with their products and offers. DE-POS is a brilliant solution to give brands more visibility over their campaigns whilst ensuring marketing and sales compliance across participating stores.”