Snack A Jacks gets new recipe, design, bigger multipack

Snack A Jacks is reformulating its entire range in a move that will see three of the flavours* become non-HFSS by the end of 2021 with more following in 2022. The move will also say goodbye to red traffic lights on-pack.

While the whole range will undergo a packaging refresh as part of the recipe update, including new claims about the great taste of each flavour, the brand is also launching a new five-pack of Snack A Jack Crispies. This will replace the existing four-pack, maintaining the recommended retail price and continuing to offer value to consumers.

With much of the nation working from home this past year, savoury snacking saw +17 per cent growth in lunch occasions, 28 per cent in afternoon snack & teatime occasions and +8 per cent in evening occasions. As a result, multipacks and sharing bags have seen the highest demand. Multipacks in particular have grown +10.2 per cent in value sales.

“Healthier lifestyle choices are becoming increasingly important to consumers,” said Lizzie O’Connell, Snack A Jacks Brand Manager. “Healthy eating saw a resurgence in priority towards the end of 2020 and with this in mind, Snack A Jacks is looking to improve the nutritional profiles of their products to support this trend.

“Each bag of Snack A Jacks is already under 100 calories, but the new formulation will ensure that each bag continues to be full of taste and enjoyment as well as meeting snacking needs of consumers. The bold and colourful updated packaging design reaffirms Snack A Jacks’ unique place within the rice snack segment and entices more families into the brand.”

The packaging redesign will be implemented across all packs of the Snack A Jacks range from the end of May 2021. The new five-pack Crispies will also be available across all channels from May 2021 and the majority of the l Snack A Jacks portfolio will be non-HFSS by the end of 2022.

*The following flavours will be available as NON-HFSS by the end of 2021: Kickin Sweet Chili (Crispies), Cheese (Jumbo Ricecakes) and, Smooth Caramel (Jumbo Ricecakes)