Haribo returns to TV with ‘Kids’ Voices’ campaign

Haribo will return to TV screens today (8 March) with the much-loved Police creative, part of its successful ‘Kids’ Voices’ campaign.

The advert – first launched in 2020 – has added a tasty twist and will place the spotlight on new fruitier, juicier Starmix.

On air for nine weeks, each adult character in the 30 second spot is voiced by children, as viewers have come to know and love.

“The popularity and anticipation of our ‘Kids’ Voices’ TV adverts builds each year, which is why we expect the return of this particular instalment to be just as likely to capture the childlike happiness from our fans as it did when it originally aired,” Claire James, trade marketing manager of Haribo UK, commented.

“After the past twelve months, we are certainly excited about bringing some joy and light-hearted fun back to their TV screens.”