Responding to the increasing demand on the part of shoppers for more value for money, Walkers has added 20 per cent extra to many of its bestselling £1 PMPs snacks.
With a “20% Extra Free” flash included on nine Walkers snacks SKUs, including Quavers, Wotsits, Monster Munch, Squares and French Fries, the packs will help symbols and independent retailers offer greater value to shoppers, the brand said.
“Value for money is becoming increasingly important for shoppers in symbols and independents, as the financial pressure of Covid continues. 62 per cent of shoppers are becoming more careful with their money, which is why we’re launching this campaign to give our retailers and shoppers more value,” commented Matt Goddard, wholesale trading director at PepsiCo.
“Sharing RRP PMPs are the largest segment in symbols and independents and they were the number one contributor to value sales growth in 2020,growing +16%. We’re focusing our +20% Extra Free campaign on this pack type as retailers can also expect to see a strong return.
“Retailers can really benefit from the added value now offered in-store, ensuring they’re stocking all nine of these bestselling RRP £1 PMPs snacks and driving awareness of the offering in-store.”
Walkers said it will support the launch with heavyweight shopper marketing alongside social and digital advertising, as well as offering POS kits.
Retailers may speak with their account manager to access materials for in-store and their own social and digital channels.
The +20% Extra Free RRP PMP lines will roll-out from today (1 March) into wholesale, and symbols and independents.
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