UK leading perry brand Lambrini has announced the launch of two new flavoured variants – Rhubarb & Ginger, and Mango.
The new additions offer an on-trend twist on the popular Lambrini Original, and are designed to tap into the growing demand for fruity flavours and lower ABV “spritz” drinks.
“Lambrini has always been a popular entry level wine of choice, and a great, affordable alternative to prosecco and fruity wines,” commented Kayleigh Forbes, Lambrini brand manager. “This was particularly accentuated during lockdown [1], where we saw very strong growth for the brand as consumers looked for options to trade down, without compromising on quality and flavour.
“We had a fantastic response from customers following the return of our Strawberry and Cherry flavours earlier this year, so we don’t see this trend slowing down any time soon – particularly as we head into the festive season, when fizz is always a popular choice. In order maximise this opportunity we have extended the range with Mango and Rhubarb & Ginger variants. With these flavour profiles being hugely popular across the spirits category at the moment – these new launches are sure to provide retailers with a significant sales opportunity in the run up to Christmas”.
Rhubarb & Ginger and Mango Lambrini are available to order now. ABV 4%. 70cl. RRP £2.99. To find out more, including serves suggestions, visit the @lambriniUK on Instagram.
1 Nielsen │ Total Coverage │ Total Perry │ MAT to 11.07.20
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