WKD unveils competitions in student-specific campaign

Leading RTD brand WKD has unveiled a series of tongue-in-cheek online competitions targeting students.

The campaign under the banner ‘Your Wish is Student Granted’ offers students opportunities to win a variety of items simply by responding to social media posts.

The campaign will reach over half a million students and prizes range from spatulas to course books to the weekly grocery shop.

Alison Gray, head of alcohol marketing at brand owner SHS Drinks, said: “The autumn term isn’t panning out quite how students had hoped so we’re offering some useful prizes to help them along the way.”