General Mills joins Marcus Rashford’s task force to feed kids

General Mills said it has signed up to support Marcus Rashford’s Child Poverty Task Force, which aims to tackle hunger among children.

The Manchester United and England forward has formed the taskforce with some major food brands early this month after successfully campaigning for school food vouchers to be provided over the summer holidays in Britain.

General Mills said it supports policy recommendations designed to keep child food poverty at the top of the government’s agenda by joining the task force.

These include the expansion of free school meals to children whose families are on universal credit, expansion of holiday provision to all children on free school meals, and increasing the value of Healthy Start vouchers.

“It simply cannot be right, in 2020 Britain, that children are going to school hungry,” commented Ben Pearman, VP, managing director of Northern Europe at General Mills.

“As a global food company, we feel duty bound to play our part in reducing food poverty and have a long tradition of work in this area.

“We are therefore delighted to join Marcus Rashford’s impressive task force team which is playing an important part in drawing attention to this issue which has an appalling impact on millions of children in the UK.”

The task force includes major British supermarket chains and food companies such as Kellogg’s and Mars among others.