Bloo launches new premium rim blocks inspired by fine fragrances

Leading toilet hygiene brand Bloo has launched a new range of premium rim-blocks, Deluxe, that have been inspired by fine fragrances.

The product made by Bloo’s in-house perfume studio is available in two variants: Delicate Magnolia and Magic Moonflower which are Inspired by Dolce and Gabbana Dolce Garden and Prada Luna Rosa Sport respectively.

The new rim blocks come with a patented technology which has been developed to provide long-lasting delicate scents.

The brand said the scents would last up to 240 flushes, keeping the loo fresher for longer as it tackles odours at the source. It also helps to protect against limescale and creates a dirt-free toilet bowl.

“A recent study showed that fragrance is a key factor for consumers when purchasing cleaning products,” commented Edeje Onwude, spokesperson at Bloo.

“The Deluxe range has been developed with the expertise of perfumers to formulate luxurious scents that emulate fine fragrances. The rim blocks also work to keep the toilet clean while combating limescale to create a ‘best seat in the house’ experience.”