Camelot, the National Lottery operator, will take its Site, Stock, Sell retailer rewards programme online from next month.
The firm has also changed its prize scheme, splitting the £10,000 quarterly prize into ten separate £1,000 prizes.
National Lottery retailers will be able to score their store against ten Site, Stock, Sell questions each month by uploading images to the National Lottery Retailer Hub.
Camelot’s retail sales executives will review these images, and retailers who score 8 or above will get cash rewards and an entry into the quarterly prize draw (maximum of three entries per quarter).
As part of the changes, Camelot is also introducing a new Site, Stock, Sell ‘score bonus’, which gives retailers who record scores of 8, 9 or 10/10 consistently across three months an extra £20.
The normal £10 bonus events will continue alongside to support special event draws and Scratchcard campaigns.
Site, Stock, Sell online will run from 27 July.
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