Britvic rebrands Pepsi MAX flavoured cola cans and bottles

Britvic has unveiled a new packaging redesign for its Pepsi MAX flavours, targeting younger consumers.

The redesign also aims to keep sustainability at the front of shopper’s minds, with the Pepsi recycling message included on the caps of Pepsi MAX Raspberry, and on the back of packs for the remaining flavours.

Available now, the rebrand will be supported across media and in-store.

Pepsi MAX flavours – Ginger, Cherry and Raspberry – make up 53 percent of the total flavoured cola segment, and Cherry is the number one flavoured cola in the category, according to Nielsen data. Pepsi MAX Raspberry was also the number one soft drink launch in 2019.

Britvic said the new look Pepsi MAX will be part of its promotions deals, with 330ml cans at 2 for £1 cans, and 500ml bottles at 2 for £1.70, exclusively in the convenience channel.