What is the first thing that meets your customer’s eyes when they walk through the door? Your entrance mat of course! Having a high-quality and professional logo mat not only creates a good, lasting impression for your business but can also help to keep your floors dirt-free.
If you are thinking about getting a personalised logo entrance mat for your company, keep reading to find out how they can benefit your business.
Reinforces your company’s branding
Since an entrance mat is one of the first things consumers see when they walk into your premises, you can use it as a way to emphasise your branding.
By having your branding printed right at their feet, you can create a large impact in a professional way. High quality logo mats are made to order, so specify the exact size you want for a perfect look and fit in your entryway.
If your logo mat is for outdoor use, you could even have it compliment your signage to expand your brand awareness even further.
Keeps your floors squeaky clean
A positive first impression is very important, and walking into a messy and dirty space won’t help to create this. By installing a high-quality logo mat, you can ensure that dirt, mud and grime is wiped off before people begin walking on your floors.
As a rule, we recommend allowing the space for a mat at the same width or wider than your entrance, with at least an 80cm depth. This will allow the vast majority of visitors to take two steps in, one on each foot, on the mat as they walk in.
Long-lasting and money-saving
When you order an entrance mat for business use, you expect great quality that will last for a long time. What you don’t want is something that wears away after a couple of months, leaving you with a ripped mat and an unsightly entrance to your business. A cheap logo mat might have a print that will wear out fast, quickly leaving you with an untidy look.
High-quality entrance mats are made from strong materials which are built to last. A professional quality logo mat will last for at least five years and is designed to withstand the demanding high levels of foot traffic in commercial environments. Some good quality signs to look out for in commercial logo entrance mats include:
- A thick nitrile rubber backing
- A multi-year guarantee
- Easy cleaning instructions
Increases safety
Having a logo mat at the entrance of your business can help keep all your staff and customers safe. During rainy, snowy, or stormy days your entrance mat can greatly reduce the amount of water that gets tracked inside by absorbing most of it as people walk in. This lowers the risk of a slip / trip hazard, making your business premises safer for everyone.
A great promotional tool
When you set off on a business trip, whether that be to a trade show or a promotional event, your logo mat can be an impressive publicity tool.
Simply give it a clean, roll it up and take it on the go to spread your message. Launching a new product or networking at a conference? Your logo mat is a great source of free advertisement to help your stand be the one that stands out.
Many mat retailers also supply cheaper and thinner promotional logo mats which are ideal for short-term use. Use these for in-store promotions or specific messages about your products around our store or at an event.
First Mats is recognised as one of the most trusted matting suppliers in the country, providing a wide range of durable commercial products and expert advice.
For more information, visit their website www.firstmats.co.uk
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