C-Store Collective secures new partnership with OpenRoom


C-Store Collective, has teamed with B2B events business, Open Room in a new partnership deal.

Designed to support suppliers, retailers and brands with the aim of increasing sales in the convenience and forecourt sectors, OpenRoom joins as C-Store Collective’s sixth partner.

OpenRoom creates industry specific events around the world connecting high powered end users with innovative suppliers.

Using one-to-one meetings and social functions to help delegates develop new business, it provides the ultimate networking experience for those looking to build their business.

Mike Igoe, founding partner C-Store Collective, said: “We are thrilled to be teaming up with Emma and Fiona at OpenRoom with the additional boost of being selected as the content partner at next year’s C-Store UK and PetroForum UK event.

“Convenience and forecourt retailing have always been exciting sectors to work in. Now more than ever, there are numerous opportunities available for retailer-owned businesses looking to build their store and site estate. It is also a great time for suppliers looking to bring new product to market. We are very excited to be in a position to help facilitate these relationships.”

As a result of the partnership, C-Store Collective has been selected as content provider for the 2021 C-Store UK and PetroForum UK event, set to take place in Vilamoura from 21-22 June 2021.

Fiona Horan, co-founder of OpenRoom Events, said: “We are delighted about joining C-Store Collective. As a new initiative, we feel it is the ideal partner for our convenience and fuel event taking place next year.

“The experience and success of the consultative business will ensure we have accurate and informed content for all delegates taking part.”
For the first time, C-Store UK and PetroForum UK will be co-hosted at the Tivoli Marina in the Algarve.

An invitation only event, this will provide delegates of UK independent and convince retailers an excellent chance to connect with a wide range of product and solution providers to help take their business to the next level.

The forum is designed for supplier companies to meet with retailers’ procurement decision-makers through pre-arranged meetings, conferences and networking opportunities.

Mr Igoe added: “We are very pleased with the response to the launch of C-Store Collective. In only four weeks we have received a tremendous amount of support and interest from the convenience and forecourt industry.

“We have already started working on a number of projects, with some exciting brand collaborations also in planning. We look forward to delivering the results of relevant projects at OpenRoom’s event next year.”