Zyn secures listing at WHSmith  

Swedish Match has secured listing for its oral tobacco-free nicotine pouch Zyn at WHSmith.

The retailer will stock the product across its travel and high street stores from this month, with Zyn Cool Mint, Citrus and Espressino flavoured pouches available in both 3mg and 6mg strengths.

Zyn is Swedish Match’s latest offering in the reduced harm product segment for current tobacco and nicotine users, inspired by the two-hundred-year-old Swedish snus tradition. The nicotine pouches are smoke-free, tobacco-free oral products manufactured with the highest quality ingredients.

“At ZYN, we want to provide products that are recognised as safer alternatives to cigarettes and we’re delighted to now be stocked in WHSmith stores, offering consumers greater access to our range of high quality tobacco-free, smoke-free products,” a spokesperson for Swedish Match said.

The product has hit WHSmith travel stores this week, and will be available from 23 August in its high street stores. The move into WHSmith follows the ongoing expansion of the brands’ stockist portfolio which also include Sainsbury’s and Waitrose, in addition to specialist vape and tobacco stores.