YAZOO has officially transitioned to 100 per cent rPET packaging across its 300ml and 400ml packs. The packs, which are officially on shelves now, also feature easy peelable sleeves to make stripping and correct recycling even simpler.
Currently, all YAZOO bottles are made using two of the most easily recycled plastics, HDPE (high-density polyethylene) or PET (Polyethylene terephthalate). Increasing from the previous 20 per cent figure and expected to save over 32m kilograms of non-recycled plastic, the change has been finalised ahead of its end of 2021 schedule, with the rest of the range due to follow next year.
“Sustainability is a huge priority for us, it’s just as important to YAZOO as it is to consumers,” said Kate Allison, YAZOO Marketing Manager at FrieslandCampina UK. “We’ve been on the journey to become a more circular brand for some time, and this latest project is a big phase of that.
“We’ve already introduced Tetrapak cartons and bendable paper straws across our No Added Sugar range, and we’re always looking for new ways to make changes to our business, in line with environmental concerns.”