Building on the success of its 400ml offering, YAZOO is launching its Limited-Edition Jaffalicious Choc-Orange flavour in a one litre format.
The larger size is available in grocery and convenience from this June and is ideal for sharing. The up-to nine months shelf life makes the bottle a strong addition to a store cupboard or pantry, ready to be transferred to the fridge as and when consumers desire.
YAZOO’s one litre milk drinks are currently growing ahead of the market rate at +17 per cent YOY, giving retailers reason to commit to expanding their YAZOO ranges and stock both sizes to offer shoppers plenty of choice.
Kate Allison, YAZOO Marketing Manager at FrieslandCampina UK, said: “Our new Limited-Edition flavour has proved very popular with shoppers so far, with sales now worth over £46k and growing in just six weeks since launch. Jaffalicious Choc-Orange offers an exciting variant for existing fans and creates a sense of exclusivity, which in the long term contributes to brand longevity. It also entices new shoppers to the category, with seven per cent of non-flavoured milk drinkers saying it would prompt them to buy YAZOO.”
“Our one litre formats are permanently available in our best-selling core flavours: Chocolate, Strawberry and Banana, and as we respond to the growing demand for take-home drinks and treats – we’re very excited to be extending this to our limited-edition range to provide YAZOO lovers with more variety.”
RRP – £1.50
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