Yazoo launches new limited edition flavour

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Leading flavoured milk brand Yazoo has announced the launch of a new flavour: Choco-Hazelicious.

The nutty flavoured drink is the third limited edition product in last two years from Yazoo, after Choc-Mint and Choc-Caramel.

The drink will be available Yazoo in four different formats to ensure it can be consumed both on-the-go and at home. The 400ml standard pack and matching £1PMP version will be accompanied by a one litre bottle (standard and PMP).

Wayne Thompson, business unit controller (ooh) at Yazoo, said: “We know limited edition products perform very well and we want to ensure that Choco-Hazelicious is so popular, people are coming in to store actively seeking it out.

“We undertook extensive consumer research to help us reach a conclusion on the right flavour for this limited edition launch. As 48% of flavoured milk sales are chocolate based, we knew this should inform our choice. We surveyed 2,500 people, garnering their opinions on 32 different flavour options, and chocolate hazelnut came out as one of the top three, We’re really confident it delivers on taste and will bring excitement to the category this Spring.”

Choco-Hazelicious is available now in depot from Bestway, Batleys and Booker. The milk drink has no allergen risk, and is suitable for nut allergy sufferers.