XIX Vodka has partnered with drinks and snack brands distributor Red Star Brands, as the premium vodka brand looks to accelerate UK sales and grow distribution in the on and off-trade. XIX Vodka was created in collaboration with the Sidemen, Europe’s largest YouTube collective with over 100 million fans and billions of online views.
The premium vodka brand launched in the UK in 2022 and has grown to five skus – Original Vodka, Mixed Berry, Tropical Ice, Gumball Orange and new limited edition Toffee Apple.
Its XIX Original Vodka has become one of the top ten vodka brands in the UK driving double-digit YOY volume growth in the UK retail vodka category.
Its partnership with Red Star Brands aims to significantly accelerate XIX’s distribution depth and brand momentum as well as build on its already successful listings in both on and off trade.
We’re delighted to partner with Red Star Brands as we enter the next stage of XIX’s journey,” said Phil Neale, Marketing Director XIX Vodka. “Their deep understanding of the UK drinks market and track record in building disruptive brands makes them the ideal partner to help us scale our footprint and deliver on our long-term ambitions.”
Ryan McCann, Finance Director at Red Star Brands, added: “XIX Vodka has built incredible momentum in a short space of time. It’s a dynamic, culturally relevant brand with huge potential, and we’re excited to work closely with the XIX team and our customers to grow the brand in both the on- and off-trade.”