Wrexham Lager Beer Co, the oldest lager brand in the UK and now under the co-ownership of Rob McElheney and Ryan Reynolds, is toasting the success of its sister brand Wrexham AFC after an historic third promotion in a row.
The Red Dragons beat Charlton Athletic 3-0 on Saturday, securing a return to the second tier for the first time in 43 years.
Amidst the celebrations, Wrexham Lager was pictured in the co-owners and players hands across major news outlets, with cooler boxes of the Welsh lager providing ample opportunities to the players and staff to soak in the success.
The club’s triumph and recent acquisition of the brewery by McElheney and Reynolds has provided exponential visibility and growth for the lager brand, which is set to feature more on the next season of Welcome to Wrexham.
“These are historic times for Wrexham, with global notoriety for the club, the beer and town at an all-time high. It was a proud moment to see the team achieve something that’s never been done before and toast it with Wrexham Lager in hand,” James Wright, chief executive of Wrexham Lager Beer Co, said.
“Over the past 12 months we have grown our alignment with the club after the acquisition by Rob and Ryan and are seeing greater demand as a result. The coming months and next season are going to be very exciting for how the brands grow together.”
