Leading confectionery distributor World of Sweets has revealed a selection of new products from the leading sour candy brand in the US, Warheads.
Based on retail sales, Warheads have a UK brand value of £4.7 million year to date. They also have experienced 132 per cent strong brand growth year on year.
World of Sweets is the exclusive supplier to Warheads in the UK and they are now introducing a new selection of deliciously sour sweets.
New to the range is the Warheads Galactic Mix Cubes Theatre Box. The Galactic Mix Cubes are dark, unique and mysterious. They’re black on the outside and intensely fruity on the inside and will turn your tongue black which will make the product instantly popular amongst kids.
Flavours include Black Hole Cherry, Cosmic Punch and Rocket Raspberry and have a RRP of £2.50
Theatre Boxes are a best selling format and the products’ matte black box with shiny glossy graphics are certain to stand out on the shelves.
Also available in theatre boxes are the new Warheads Wedgies with a RRP of £2.50.
These wedge shaped chewy sweets are filled with a fun fruity inside and a sour coating. New flavour combinations include Watermelon Punch, Pink Lemonade and Cherry Limeade.
Warheads have a range of best selling products available in the theatre box format including Chewy Cubes, Lil Worms, Sour Jelly Beans and Ooze Chews.
Warheads’ new candy pops are another novelty must-stock. Simply push the button to see Wally’s head twist open to reveal a sour strawberry flavoured lollipop.
This fun novelty product is expected to be a huge success amongst kids and is available for retailers to purchase in packs of 12 x 8g, RRP £1.29.
Other fun best selling products at Warheads include Thumb Dippers, Sour Gel Trio, Sour Sodas and Twist & Shake Eggo all of which include Warheads’ signature super sour flavours.
Chris Smith, Partner Brand Manager at World of Sweets said: “We’re really excited to be able to offer retailers such an amazing selection of fantastic new Warheads products.
“Each product is expected to be popular amongst customers as they all offer something different and unique. With Warheads being the leading sour candy brand in the USA, they’re definitely a must stock for retailers.
“The Galactic Cubes will be really popular amongst kids, the fact that they come in such a dark mysterious colour and change the colour of your tongue makes them really TikTok worthy – something youngsters are always on the lookout for!”