World of Sweets expands Candy Realms kids range

Leading confectionery distributor World of Sweets has added brand new lines to their children’s confectionery range.

Incorporating a range of popular confectionery products including candy cups and share bags, Candy Realms brand targets a younger audience of sweet lovers with adventurous imaginations.

World of Sweets said the first round of product launches in the affordable range delivers on both taste and appearance.

The four Realm Rulers, The LLamacorn, Pearl & The Mermaids, Captain S.Pace and Chompasaur, feature on the packaging to help the products within their realms stand out in stores and drive interest from younger customers.

Brand new to the range are the Candy Realms Value Bags, which are filled to the brim with customer favourites including Peach Rings, Fizzy Cherry Cola Bottles, Fizzy Cola Bottles, Sour Bears, Jelly Blue Babies and Sour Dummies.

Each product is made with a vegan recipe and will be sold at pocket money prices with a recommended retail price of £1.00 for 190g.

The innovative packaging demands attention in stories when merchandised as an on-the-go treat.

Also being introduced to the range are a variety of new lollipops. Ice lolly Pops, Flutterby Pops and Bee Mine Pops are quirky eye-catching products which are sure to be in demand among younger customers at attractive recommended retail prices of £1.00 or £1.25.

These new product lines join the Under the Sea and Over the Moon Candy Realms confectionery pouches, filled to the brim with Pick n Mix favourites centred around each of the pouch themes.

The resealable sugar share bags are a key growth product for stores and the new Candy Realms Pouches are available to retailers and convenience at a recommended retail price of £4.00 and are perfect for customers looking for great value treats suitable for the whole family.

“We are really excited to be expanding our new children’s confectionery range Candy Realms,” Kathryn Hague, head of marketing at World of Sweets, said.

“The products have been designed with children in mind, with a range of products that will appeal to both younger customers with an active imagination or parents and family members looking for something both age appropriate and tasty.”

World of Sweets offers a world of distribution solutions from e-commerce sites to Hancocks wholesale depots, field sales and a direct to store team and a national accounts team covering all UK retail channels.