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    Wines of Tejo set to launch brand new category

    Portugal’s Comissão Vitivinícola Regional do Tejo, (CVRT) is delighted to announce it will launch a brand-new category of wine for the region: Campo do Tejo. Spearheaded by the CVRT and several producers and, the vision for Campo do Tejo is to create an attractive easy drinking range of Tejo white wines from the region’s most famous white grape varietal, Fernão Pires, with a lower ABV of 11.5 per cent.

    The category will initially launch with wines from several producers on an international scale into the region’s key markets: Brazil, Benelux, China, Germany, Poland, Portugal, Sweden, UK and the US.

    “Tejo is a wine community determined to create the very best wine showcasing the characteristics that our richly endowed wine region can produce,” said President of the CVRT, Luis de Castro. “The region’s real strength and majority production is white wines, primarily using the indigenous Fernão Pires varietal. We are delighted to launch this new category which will give us the opportunity to showcase a style of wine unique to our region. Campo do Tejo wines will be fresh and easy drinking with distinctive and attractive aromas influenced by the regions natural resources.”

    The labels designed by University of Aveiro, Neil Tully MW and Amphora Design will exude quality whilst paying homage to the region’s most natural influencer, the river Tejo.

    Brian Howard of Wine Intelligence commented: “Campo do Tejo has been three years in the planning and has been specifically produced to engage global consumers of all generations who are thoughtful about their wine choices, drinking occasions and choosing values that reflect care for the environment. Campo do Tejo wines will represent all of this with minimal intervention, supporting wellbeing with lower alcohol and calories and a wine clearly created by a small group of passionate committed farming families. The launch is timed well to benefit from the lower alcohol duty band in the UK.”

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