Continental Wine and Food, the Yorkshire based wine importer and alcoholic drinks manufacturer, has launched an on-pack promotion for its British wine brand Silver Bay Point.
The ‘Win Every Day with Silver Bay’ campaign offers the chance to win a £50 cash prize every single day throughout the promotional period and an ultimate grand prize of £1500 in the final draw, which every entrant is in with the chance of winning.
The brand has introduced a promotional label to highlight the daily cash prize, with a peel and reveal mechanic to unveil the unique code for entry.
“Silver Bay Point appreciate that it has been extremely difficult for everyone throughout the Covid pandemic and are extremely happy to offer their consumers the chance to win cash prizes to treat themselves,” Caitlin Barker, marketing assistant at Continental Wine and Food, said.
The consumer favourite British wine, with an ABV of 8%, offers easy drinking styles to suit everyone. The range is accessible to all, vegan friendly and comprises Red, White and Rosé providing fabulously light, refreshing and fruity serves perfect for every taste and occasion.
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