Breakfast biscuit brand belVita is announcing an exciting new promotional competition, giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet! Launching this month across a range of belVita’s leading SKUs, the promotion is the perfect pick me up for shoppers looking for uplifting options in store and seamlessly mirrors belVita’s “Positive Energy” brand identity and messaging, helping consumers find something to look forward to as we kick off a cold and grey new year.
Shoppers simply purchase any pack from the belVita range and scan the QR code for their chance to win. Four lucky entrants will win one of our grand prizes of a trip to Finland, worth up to £6,500** with a raft of other brilliant instant win prizes up for grabs every day, including 90 wellness days and 1000 £50 cash prizes**.
The wider belVita range, including products such as the belVita Soft Bakes Choc Chips £1.99 price-marked pack, is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast.
belVita is also giving retailers the chance to get involved in this promotion. Independent and affiliated retail store owners and managers can head to Mondelēz International’s trade facing website www.snackdisplay.co.uk and fill out the entry form to be in with a chance to win prizes for their staff and store. There is an incredible £750 worth of Amazon vouchers for staff (15x £50)* up for grabs as well as a stock prize worth £200*. The winner will also receive the opportunity to have a Mondelēz International team member run sampling in their store for up to four hours*.
Live now and with a closing date of 31 May, retailers simply need to register or log in to their account on Snackdisplay.co.uk for their chance to enter this special competition exclusively for retailers.
“We’re excited to kickstart the New Year by bringing belVita’s signature Positive Energy to retailers and shoppers during these cold and grey first few months of the year in this inspiring competition,” said Nancy Moore, Brand Manager for belVita at Mondelēz International.
“The promotion has tested very positively with consumers, so retailers should be sure to stock the full range of participating belVita products to make the most of this unique promotion and help drive biscuit sales in their stores. What’s more – we’re delighted to be bringing retailers their very own version of the promotion and the chance to win some big prizes, so don’t delay – enter today!”
The promotion runs from January to May 2025 and will be supported with a 360 campaign including digital and OOH advertising in-store alongside in-depot POS materials. The wider belVita range is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast. The belVita range offers a host of moreish flavour combinations and textures, with the entire Soft Bakes range now non-HFSS and with the newly renamed belVita Soft and Crunchy Bars being a non-HFSS range as well.
**Consumer Competition Terms & Conditions:
Subject to availability. Non-PMP available. Retailers are free to set their own prices. UK & ROI, 18+. 07/01/25 – 01/05/25. Purchase required for UK only, NPN for ROI. Fill out the form to participate in instant win (max. 1 entry per person per day; max 1 prize per person). Instant win prizes: 90 x wellness days (spa vouchers worth £200/€ equivalent), 1000 x £50 cash (/€ equivalent). All valid entries will be submitted into grand prize draw (max 1 entry per person) for a chance to win 1 of 4 trips to Finland (exclusions apply, worth up to £6500/€ equivalent) plus £500 (/€ equivalent). Full T&Cs at belvitasnacks.com/win-termsandconditions. Promoter: Mondelez Europe Services GmbH – UK Branch.
*Retailer Competition Terms & Conditions:
18+ UK. Open between 13:30 BST 17January to 23:59 BST 31 May 2025 to Independent and Affiliated retail store owners and managers not subject to Sunday trading laws. Register or log in to Snackdisplay.co.uk and fill out the entry form to enter into a prize draw to win £750 worth of Amazon vouchers for your staff ( 15 x £50) and belVita, Brunch, Mikado or equivalent stock (at the Promoter’s discretion) worth £200 at full Recommended Retail price, PLUS an opportunity to have 1 Mondelez employee or agent to run sampling in your store for up to 4 hours, using stock given as prize, on a mutually agreeable date, Monday to Friday, 10.00am to 5.00pm only, excluding bank holidays, before 31st August 2025. 1 winner will be pulled from a random draw via an independent process. Maximum 1 entry per store. Incomplete entry forms will be disallowed. The winner will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Stock will be selected from the Mondelez product range and will be delivered by Mondelez to store address supplied on entry form. The Promoter reserves the right to select stock. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH.
[MNJ1]Winners everyday relates to the wellness/cash prizes up for grabs can we make that clearer? Vs saying winners everyday and then 4 grand prizes?
[MNJ2]We are supporting with a 360 campaign including digital, OOH in store
Leading symbol group SPAR has announced a symbol group exclusive partnership with The Hershey Company and Euro Food Brands, the brand’s official UK distributor, for the launch of the REESE’S Peanut Butter White Bar.
For a limited six-week period, SPAR will be the only symbol group with access to the new REESE’S Peanut Butter White Bar.
Available from Feb 20, SPAR stores across Scotland, Wales, and England will have access to this irresistible treat.
The REESE’S Peanut Butter White Bar, the latest addition to REESE’S iconic lineup, blends rich, creamy peanut butter with a smooth white chocolate flavour coating.
Ideal for sharing, snacking, or gifting, this unique treat is set to delight white chocolate and peanut butter lovers alike.
Gemma Turner, SPAR UK Trading Manager, stated, “We are thrilled to launch the new REESE’S Peanut Butter White Bar as a SPAR exclusive.
"This six-week opportunity will attract footfall, enhance customer engagement, and strengthen our brand’s relationship with shoppers by offering unique, limited-time products. These exclusives position SPAR as a leader in innovation and set us apart from competitors."
Lara Duncan, UK Country Manager at The Hershey Company, added, "The iconic REESE’S brand is committed to creating extraordinary treats that excite our consumers.
"The REESE’S Peanut Butter White Bar is a delicious innovation designed to thrill white chocolate and peanut butter enthusiasts.
“This collaboration with SPAR is a testament to our commitment to innovation, accelerating our growth in convenience, and bringing a one-of-a-kind product to our consumers.”
The REESE’S brand is one of the fastest growing chocolate brands in the UK convenience channel with sales increasing by 26% over the past year.
The 90g REESE’S Peanut Butter White Bar will be available exclusively in SPAR stores in Scotland, Wales, and England for six weeks from 20th February at a promotional price of £1.50 (RSP: £2.10).
SoSweet, the confectionery brand known for delighting millions of customers online and in-store, has announced the launch of its first-ever own-brand marshmallow range.
Launched today (13), this new product line is set to capitalise on the rapid growth of SoSweet Direct and the booming UK confectionery and sugar sectors.
Currently delivering category-managed confectionery solutions to over 400 stores in the South West and Wales, SoSweet Direct is now expanding its reach to independent retailers across the UK.
The new SoSweet Marshmallow Range is a testament to the brand’s commitment to innovation and quality.
Featuring three delicious varieties - Pink & White, Twists, and Strawberries - this range is perfect for independent retailers and convenience stores looking to meet consumer demand for indulgent, versatile treats.
The line is "fully Halal-certified, fat-free, gluten-free, nut-free, peanut-free, and GMO-free, making it suitable for a wide range of dietary needs, states the maker.
Priced competitively at a RRP of £1.25 per 140g bag, the range offers premium quality at an attractive price point. The standard price is £9 + VAT per case of 12, which nets to 75p + VAT per unit, delivering a 28 per cent margin at the £1.25 price point.
As a special launch offer, retailers can take advantage of a "buy five cases, get one free" deal across the range, bringing the case price down to £7.50 + VAT. This reduces the unit cost to just 63p + VAT, increasing the retailer’s margin to 40 per cent.
Packaged in shelf-ready boxes (SRP 12x140g), ensuring easy stocking and strong shelf appeal. Each bag is also designed with a euro hook, allowing retailers to display the products on hanging bag fixtures for added flexibility and visibility.
The range is now available nationwide through SoSweet Direct and leading wholesalers.
SoSweet launches own label marshmallow range
It is already stocked in over 100 independent stores across the South West, including Premier and Spar fascia stores, as well as in our own retail locations, online, and on TikTok.
Barney Carter, Managing Director of Carters Corners Ltd (Premier fascia stores), has already seen strong performance with the SoSweet Marshmallow Range across his stores.
"I have introduced this range into all eight of my stores because I love the presentation of the packaging and outer cases. The retail price is fair considering the generous size of the packet, and I first brought it in on offer.
"The rate of sale has been fantastic, and I’ve even repeated the same promotion in three of my stores. It’s a great addition that perfectly complements my bagged sweet range."
Driving Sales Through TikTok and In-Store Activations
With a TikTok following exceeding 1 million, SoSweet is uniquely positioned to generate buzz around its new marshmallows.
These marshmallows are perfect for everything, from TikTok-worthy hot chocolate toppers and marshmallow spread recipes to creative desserts and party snacks.
The launch will feature engaging content on the platform, including recipe ideas, taste tests, and interactive challenges designed to capture the imagination of consumers.
The brand is also bringing the excitement offline with in-store activations, including taste-testing events at its retail locations, giving customers a chance to experience the marshmallows firsthand.
As the UK confectionery market continues its upward trajectory, SoSweet Direct’s strategic focus on innovation and retailer partnerships positions it as a key player in the sector.
The new marshmallow range represents just the beginning of a broader push to expand SoSweet’s own-brand offerings, delivering high-margin products that meet evolving consumer preferences.
George Robinson, Managing Director of SoSweet, shared his excitement, “The launch of our SoSweet Marshmallows is a significant milestone for the brand.
"After months of development, I am thrilled to offer a product that combines premium quality, strong margins for retailers, and universal appeal.
"This range reflects our commitment to supporting independent retailers while capturing the imagination of customers across the UK.”
“SoSweet Direct is more than a distribution channel; it’s a solution tailored to drive confectionery sales for independent shops. As we expand our own-brand portfolio, we’re dedicated to setting new standards in the confectionery sector," he added.
Coca-Cola Europacific Partners (CCEP) has announced that Fanta, the leading flavoured carbonate brand in GB retail, is adding three fruity flavours to its zero sugar line-up with launch of Fanta Zero Apple and Fanta Zero Raspberry, plus a limited-edition Fanta Tutti Frutti Zero Sugar.
Fanta accounts for nearly one in every five flavoured carbonates sold in GB and is valued at almost three times more than its nearest competitor.
The low calorie flavoured carbonates segment are up 23.1 per cent in value over the last year, aligned to recent research which shows that more than 80 per cent of GB consumers are limiting their sugar intake.
The NPD is designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently buy Fanta flavours, while catering to the growing demand for zero sugar options[9].
Fanta Zero Apple and Fanta Zero Raspberry will be rolling into stores from 24 February in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, and larger 2L rPET bottles and multipacks for sharing occasions at home.
Limited edition Fanta Tutti Frutti Zero Sugar will be available from mid-March in a sleek can format with a colourful and impactful design – transporting shoppers back to their teen years with a vibrant mix of peach, pineapple and banana flavours.
“We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours,” said Rob Yeomans, vice-president, commercial development at CCEP. “Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
All three launches will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.
Convenience retailers can request POS kits on My.CCEP.com.
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Jacob's Mini Cheddars unveils limited edition flavours
Global snacking company pladis has added two limited edition variants to its popular £89 million Jacob’s Mini Cheddars snacking range.
Dialling up the brand’s ‘baked with real cheese’ credentials, the two new ‘Cheesy Specials’ variants – Jacob’s Cheese & Red Onion Mini Cheddars and Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars – will be hitting shelves from the beginning of February.
Jacob’s Cheese & Red Onion Mini Cheddars blends cheese with the tangy zing of red onion, while Jacob’s Cream Cheese, Garlic & Herb Mini Cheddars is a sophisticated blend of smooth cream cheese, garlic and fresh herbs. They join the core line-up of Original, Red Leicester and Smoky BBQ flavours.
“These new additions are designed for younger shoppers seeking bold, trending flavours, which in turn drive incremental sales,” said Kate Stokes, marketing manager for Mini Cheddars.
“It follows a strong track record of successful flavour additions to the Jacob’s Mini Cheddars line-up. We know Mini Cheddars fans love a new flavour as much as we do, and we’re always listening. Like the core range, these additions are baked with real cheese and full of flavour.
“These latest launches are available in two distinct formats to drive penetration within a whole host of occasions. The classic multipack of six, as well as a single-serve convenience channel PMP to help independent retailers boost volumes, mean shoppers can enjoy exciting new cheesy varieties on-the-go, in their lunchbox, or while snacking at home.”
Both flavours are available in Sainsbury’s from 3 February in multipacks of 6 x 23g bags (RRP £1.89) before launching in a 90g PMP (£1.25) for independent retailers. The range will be rolling out more widely nationwide across multiple grocery, convenience, and wholesale from March.
Meanwhile the Jacob’s Mini Cheddars core range is being supported with a multipack and 45g grab bag on-pack offer, Find A Wedge to Win A Wedge. Running from mid-February into March, shoppers who find a triangular Mini Cheddar in their pack can win one of 10 prizes of £10k each.
Alongside this consumer on-pack, a B2B Win A Wedge campaign is currently live in wholesale until March, where retailers can win a share of up to £350,000 when they buy and scan the multipacks – which also feature the consumer Find A Wedge to Win A Wedge competition.
Nestlé Purina Petcare has shed light on the diverse personalities of beloved cats across the UK in time for the announcement of its new Gourmet Revelations Fine Cuts in Gelée.
Their first ever Paws Up Poll saw more than five thousand cat owners tell Purina all about their cats, uncovering intriguing trends among different breeds and providing valuable insights into our feline friends.
Ragdolls emerged as the breed most likely to engage in ambush play, with an impressive 84 per cent of owners reporting this behaviour. Ragdolls are also the most prone to chasing shadows and lights, with 73 per cent of owners observing this playful trait.
Maine Coons, on the other hand, were found to be the breed most often found sleeping in unusual places, with a staggering 85 per cent of owners reporting this behaviour. They were also noted for their tendency to twitch their ears, with 82 per cent of owners observing this unique trait.
In the realm of paw kneading, Norwegian Forests took the crown and have mastered the art of biscuit-making, as an astounding 95 per cent of owners reported their cats engaging in this endearing behaviour.
Siamese cats, known for their distinctive appearance, were revealed to be the chattiest among the surveyed breeds, with an impressive 91 per cent of owners reporting their cats purring loudly. Siamese cats also displayed a love for heights, with 82 per cent per cent of owners noting their fondness for high perches. Additionally, 93 per cent of Siamese cats were found to communicate with their tails, adding to their unique charm.
The findings are revealed to celebrate a new addition to Purina’s Gourmet Revelations range, the Gourmet Revelations Fine Cuts in Gelée. This innovative cat food features a combination of delicate transparent jelly and finely diced tender cuts, a first-of-its-kind offering from Purina.
Available in 57-gram pots and two varieties, Chicken and Salmon, the Gourmet Revelations Fine Cuts in Gelée is packaged in multipack sizes of two, four, and 48 pots. The range, known for its elegant pyramid packaging design, aims to provide an exquisite serving experience with high-quality ingredients.
Developed after years of research and behavioural studies, the Gourmet Revelations Fine Cuts in Gelée was designed to encourage natural wide bite/lick-bite/lick/chew behaviours. The new jelly-based cat food with finely diced tender cuts also allows feline connoisseurs to indulge in a new texture experience.
The user-friendly packaging pots ensure easy release and minimise spillages, catering to owners who seek to bond with their feline companions during mealtimes.
Sareena Kainth-Patel, Senior Brand Manager for Gourmet, said: “With the announcement of Gourmet Revelations Fine Cuts in Gelée, we’re happy to be revealing and celebrating the unique personalities of cats across the nation, as well as unveiling a new texture experience, ensuring our pets get to enjoy mealtime just as much as their owners do.
“Owners actively seek ways to show love and affection towards their cats - seeing them admire and savor their food is a crucial part of that. We’ve undertaken extensive research to develop a product which is perfectly shaped to create the ultimate feline foodie ritual. In addition, our patented packaging design is truly unique in the category and helps to elevate the serving experience for pet owners who want to pamper their feline companions.”
As outlined in its recent Capital Markets Day, the pyramid-shaped food is one of six 'big bets' that Nestlé is targeting for growth in 2025. They all offer an elevated consumer experience and leverage the company's leadership in R&D, category innovation and production expertise.
Pet care is one of Nestlé's fastest-growing businesses in Europe and worldwide. Wet cat food makes up around 30 per cent of Purina sales globally and is particularly important in Europe where in many markets, cats outnumber dogs as the most popular pet.
Premiumization of pet food and elevated experiences for pets and their owners continue to drive growth in the category. Pet populations in key markets worldwide are projected to continue to grow over the next five years, especially cats and small dogs, although at a slower pace than the last five.
Dan Smith, head of the PetCare global strategic business unit, said: “More than 70 per cent of pet owners describe their pets as family members and are increasingly seeking ways to show love and affection towards their furry friends, and food is an important part of this. Our patented packaging design is truly unique in the category and helps to offer a premium serve, elevating the serving experience for pet owners who want to pamper their feline companions.”
Gourmet Revelations Fine Cuts in Gelée is being rolled out across stores nationwide from April.