With the rising cost of living squeezing household budgets nationwide, shopper demand for value is driving sales across the tobacco category. To help retailers cater to this demand, Imperial Tobacco has partnered with Asian Trader to give five lucky readers the chance to win £50 worth of Rizla stock for their store, including its popular Rizla Combi range, which offers both papers and tips in one place for the ultimate in convenience.
As more adult smokers move into the roll your own category to get greater value for money, many are also looking for accessories like Rizla Combi that cater for this growing appetite for value. The majority of consumers who use standard king size papers, also use paper filters, so prefer the convenience of combi packs, as they get both papers and tips in one pack.
With its added convenience format and RRP at £1.20*, Rizla Combi also benefits from an extensive brand heritage, with its King Size format originally invented way back in 1977. Since then, its grown to become the No.1 fastest selling format from Rizla [ITUK volume estimates from EPOS, Jan 2021 vs Jan 2022].
With Rizla Combi offering customers great value from an iconic and established brand, and great profit potential for retailers, it is a must stock product. So, make sure you enter the competition now to be in with a chance of winning free stock to help you tap into this rising demand for value in your store.
To enter the competition please send your name, store name, address and phone number to [email protected] by 7 October.
*Based on ITUK RRP as at August 2022. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.
