The Wholesale Group has launched CORE Juices, the first range under its new CORE own-brand, developed to give convenience and independent retailers a dependable, everyday juice offer with strong commercial appeal.
Available exclusively through The Wholesale Group’s nationwide network of independent wholesale members, CORE Juices launch with three core flavours – Orange, Apple and Cranberry – selected to cover the vast majority of everyday shopper needs, from breakfast and lunch to evening and impulse occasions.
Packed in recyclable 1-litre slimline Tetra cartons, CORE Juices are ambient with an 8–9 month shelf life, helping retailers maximise space, simplify stock management and reduce wastage. Once opened, cartons are recommended to be refrigerated, making them equally suitable for both retail display and food-to-go or foodservice crossover environments.
The slimline format supports efficient shelf and back-of-store storage, while the flavour selection is designed to drive repeat purchase and reliable rate of sale.
CORE Orange and CORE Apple are made using 100% juice from concentrate with no additives, delivering familiar, trusted flavours that perform strongly in everyday retail. CORE Cranberry offers a sharper, sweet-tart profile, ideal for shoppers looking for a versatile juice for home mixing as well as standalone consumption.
Richard Ellison, Own Brand Manager at The Wholesale Group, commented: “CORE Juices has been created to give retailers exactly what they need from an everyday juice range – simplicity, consistency and confidence. These are high-demand flavours in a practical format, designed to work hard on shelf while being easy to store, replenish and sell.”
The launch of CORE Juices forms part of The Wholesale Group’s wider strategy to strengthen its own-brand proposition, giving independent wholesalers and their retail customers access to commercially focused products that compete confidently in the convenience sector.
Retailers can source CORE Juices now through The Wholesale Group’s independent wholesale members nationwide, making it easy to stock a reliable, own-brand juice range with everyday shopper appeal.