Whatever Brands launches Barbie food and drink range

Whatever Brands, a leading provider of innovative food and beverage products, has announced the launch of their new Barbie food and drink range, under the brand name Whatever Kidz, to coincide with the new Barbie movie.

Whatever Kidz offers a delightful selection of food and beverages that are packed with wholesome ingredients. The drinks range includes two options: berries fruit drink in tetra packaging and orange fruit drink in pouches. These fruity drinks are specially formulated for children, with no added sugar, real fruit, and no artificial colours or flavours. They derive their sweetness solely from natural sources, ensuring a healthier alternative to traditional sugary beverages.

The Barbie Rainbow Loops cereals joins the range, reflecting Whatever Brands’ commitment to promoting healthy choices. These cereals are a great source of fibre and are made with whole-grain oats. Furthermore, they are free from palm oil, contain no artificial colours, and have no added preservatives.

The Whatever Kidz food range also includes two delectable treats: delicious wafer snacks and refreshing freeze pops. These irresistible goodies are made with real fruit, ensuring a burst of fruity flavour with every bite. The freeze pops are free from artificial colours and flavours, derive their sweetness from natural sources, and are low in calories. Additionally, these treats are fully compliant with HFSS regulations.

“Whatever Brands is thrilled to introduce the Whatever Kidz Barbie food and drink range, just in time for the release of the new Barbie movie,” said Bobby Patel, founder at Whatever Brands. “We understand the importance of providing children with nutritious and delicious options, and this range encapsulates that philosophy. With no added sugars, real fruit ingredients, and no artificial colours or flavours, Whatever Kidz offers parents a choice they can trust.”