More

    West Cornwall Pasty Co. unwraps its Christmas classic

    Authentic Cornish pasty brand, West Cornwall Pasty Co. (WCPCo) is bringing back the festive cheer across the nation with the much-anticipated return of its limited-edition Christmas Dinner Pasty.

    WCPCo’s Christmas classic, an indulgent festive treat, is a pasty with all the trimmings; succulent chunks of turkey, sliced Cornish potatoes, sweet parsnips, tangy cranberries, crispy bacon, fragrant stuffing, and even brussels sprouts, all lovingly tied up in West Cornwall Pasty Co’s signature, Cornish, hand-crimped and flaky pastry.

    Available across OOH and convenience, the Christmas Dinner pasty will be a welcome return for retailers. Last year’s edition was a notable festive food-to-go sales success, with over 16,000 pasties sold across the UK during its short run.

    The limited-edition Christmas Dinner Pasty will be supported by at-fixture POS, store posters and social media activity.

    “We are delighted to bring back our Christmas Dinner Pasty after such a successful run in 2022,” said Ross Richardson, Brand Manager for WCPCo. “Our retailers and customers alike have been very vocal about how our indulgent winter treat is fast becoming a Christmas classic. We have high hopes for even more festive pasty cheer this year!”

    Operators can stock up on the WCPCo’s Christmas Dinner pasty by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email [email protected].

    Latest

    PML launches new digital trade platform for IQOS retailers

    Philip Morris Limited (PML) has unveiled Heatwave Open, a digital trade...

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    Don't miss

    PML launches new digital trade platform for IQOS retailers

    Philip Morris Limited (PML) has unveiled Heatwave Open, a digital trade...

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    £10,000 worth of illegal vapes, tobacco seized in South Tyneside

    Around £10,000 worth of illegal vapes and tobacco has...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of a category-first Peach-Raspberry flavour, available now in stores across the UK. Rekorderlig Peach-Raspberry combines peach, which...

    Mangrove adds Danish whisky Stauning HØST to its portfolio

    Recognising the production of rye and barley around its distillery, Danish whisky producer Stauning has produced a new expression, HØST. Adding to their wide...

    The Original Caesar Dressing, Cardini’s, turns 100

    First created in 1924, Cardini’s salad dressing is celebrating 100 years since the original Caesar recipe was first made by Caesar Cardini. To mark its...