The exciting agreement will see a series of Disney- and MARVEL-inspired products hitting shelves, with inspired cereal shapes on the horizon to further enhance the wonder of storytelling at breakfast time. The magic begins with a “100 Years of Wonder” Multigrain Hoop pack, celebrating the landmark anniversary with an assortment of characters displayed across eye-catching packaging.
The Disney-inspired cereal is underpinned by Weetabix’s long-established reputation as a manufacturer of healthy breakfasts, and can keep breakfast time entertaining for the family while still giving providing a high quality, nutritious start to the day. Every variant will be HFSS-compliant and adhere to stringent Disney and MARVEL Kitchen nutritional standards.
Supported by in-store activations, Weetabix aims to create theatre with eye-catching dual-branded pallet drops, POS, and gondola ends to deliver a shopper experience designed to drives sales.
“The coming together of these two iconic family brands is a landmark moment for the breakfast sector. Working closely with Disney, we’re excited to be inspiring children’s imaginations right from the very start of the day,” said Al Porter, Marketing Controller at The Weetabix Food Company.
“It’s safe to say this collaboration is inspiring more than just our customers – our teams are already working hard at optimising Disney’s rich character and hero heritage to create even more breakfast wonder with some unique twists expected … Watch this space!”