Leading breakfast cereal brand Weetabix has unveiled a new TV advert as part of a its £11 million multi-channel marketing campaign.
Launching across adults and kids’ national TV, social media and online from 3 February, the humorous campaign aims to reach consumers at multiple touch points and at different times of the day to keep Weetabix front of mind.
Weetabix said nearly nine out of ten people will see the advert, with a total TV reach of 60 million adults and an average viewing frequency of 20 times. The advert highlights the full Weetabix range including Weetabix Flavours, Crispy Minis, Protein and Weetabix On The Go.
Francesca Theokli, marketing director at Weetabix Food Company, said: “This new multi-channel campaign is a fresh and consistent evolution of the award-winning and iconic ‘Have You Had Your Weetabix’ advertising that we all know and love. We’re confident that this new creative, coupled with a major marketing push, will delight the nation and our retail partners.”
