Weetabix returns to TV screens in major new campaign

Leading breakfast cereal brand Weetabix is set to return to TV screens with a topical and light-hearted New Year creative.

The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the by-line now synonymous with the brand – ‘Have You Had Yours?’

The £2 million campaign, expected to reach 70 per cent of the UK population five times each, will run across TV, Video on Demand, online and social media platforms through January and February.

Retailer-specific activity includes online advertising via Criteo and ‘Pay Per Click’ investment to ensure Weetabix is top of mind for the health-seeking audience.

To support the ATL campaign, instore and online retail will feature a ‘Superfood’ message highlighting Weetabix Original and Oatibix’ nutritional benefits, including 100% wholegrain, high in fibre and added vitamins and minerals.

“The new TV ad and in-store campaign kick starts another big year for Weetabix and builds on our ongoing commitment to driving category sales,” Gareth Turner, head of brand at Weetabix Food Company, commented.

“In 2020 we made our biggest marketing investment for more than a decade and this campaign sets Weetabix up nicely for a host of exciting activity throughout 2021, including our exclusive partnership with The Football Association.”