Leading bakery brand Warburtons has unveiled its latest TV advert, starring Hollywood A Lister George Clooney, alongside bakery boss Jonathan Warburton.
Premiering on ITV 1 primetime on 8 May, the new 60 second ad comes as the latest edition of Warburtons’ series of epic stories in which A list celebrities including Robert De Niro and Sylvester Stallone pitch a movie idea to the bakery’s chairman Jonathan Warburton.
This year, Clooney is seen trying to get hold of Jonathan on a video call to pitch his legendary idea to the family bakers… but it doesn’t quite go to plan.
Clooney said: “It’s not every day your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot. It was great working with the Warburtons team and I’m thankful for the support they are providing to the Clooney Foundation for Justice.”
The fee paid to Clooney for taking part in the campaign has been donated to the Clooney Foundation for Justice, founded by George Clooney and his wife Amal.
Jonathan Warburton added: “We are thrilled to have George Clooney star in our latest campaign. Video calls have become part of normal life for so many of us during the last year, but George Clooney popping up on screen was quite a surprise!
“At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible. Quality is truly at the heart of our 145-year-old business, and this new ad is a real celebration of that passion, and we hope it will bring a smile to those watching.”
The new ad will go live on social media from tomorrow (7 May).