Leading bakery brand Warburtons has introduced a new range of bakery products to its portfolio: The Big 21, which includes 21 varieties of seeds and grains, Plant Power, a blend of delicious pulses, grains and seeds and Make It Grain, which includes Maris Otter barley malt grain.
The three 700g loaves are all 100% wholemeal, high in fibre and protein, low in saturated fat and sugar making them the perfect choice for the growing number of consumers looking for healthier products. In addition, Seeds and Grains is the second largest segment in wrapped bread and is long term growth making the range a perfect choice for retailers looking to grow their bakery category.
The products will be wrapped in 100% recyclable paper packaging which can be recycled with newspapers and cardboard in the home.
Darren Littler, Innovation Director at Warburtons, said: “We’re delighted to introduce the new range into our portfolio. Consumers are always looking for new, interesting bakery products to make mealtimes more exciting and these certainly do the trick. Not only do they taste great, but they also have a range of nutritional benefits making them the perfect choice for a healthy balanced diet.
“Making the packaging fully recyclable is also just another step in the right direction for us and we are thrilled that we are able to offer a more sustainable option to packaging that does not impact the freshness of the loaf.”
The Seeds and Grains range will be available widely from later this month, with a recommended retail price of £1.85.