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    Warburtons goes for protein with plant-based bagel thins

    Warburtons Protein Thin Bagels are baked using a blend of seeds and pulses, which are a naturally good source of plant-based protein – eight grammes in every bagel! Soft & Sliced for convenience, they are delicious eaten toasted or untoasted.

    “Consumers are actively searching for ways to get more protein into their diets – with ‘high in protein’ being the most important health quality in food for Under 35’s,” said Carl Pickett, Category Development Controller at Warburtons. “Demand for protein products has exploded in several categories and bakery is no different – Warburtons Protein Thin Bagels have grown over 30 per cent vs. last year, now making it the number-one thin bagel product in the market** with it’s high protein content adding to the taste and quality that you’d expect from Warburtons.”

    *Yougov research 2023

    **NielsenIQ Scantrack, Total Coverage inc. Discounters, Value Sales, 4WE 23.03.2024

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