Wall’s Pastry launches on-pack promo to support SportsAid


Leading sausage roll brand Wall’s Pastry has launched a new on-pack promotion in partnership with SportsAid, offering consumers the chance to win a handful of money-can’t-buy experiences.

Set to launch from the week commencing 14 June and runs through the summer until August, 50p from every pack sold will go towards SportsAid to help support the next generation of GB sports stars.

The promotion will run across its Jumbo Sausage Roll, 4,10 and 12 pack Snack Sausage Rolls, Vegan Jumbo Roll, its Chicken and Bacon, Peppered Steak, Chicken Tikka and Chicken and Mushroom slices, as well as its latest Beef Burrito, Chicken Fajita and Chicken Piri-Piri microwave slices.

For as little as 80p, consumers can be in with a chance to win a unique VIP experience at the Queen Elizabeth Olympic Park for two, with activities such as a diving experience at the London Aquatic Centre with Olympic silver medallist Leon Taylor, a tour of the Olympic Stadium and VIP passes to the Six Day London cycling event – plus Olympian and Paralympian meet and greets.

“We are delighted to launch our latest on-pack promotion. Athletes have been incredibly resilient over the past 15 months and are finally starting to be able to train and compete, and this partnership will allow us to support 25 young athletes with much-needed and well-deserved funding,” Mike Holton, brand manager at Wall’s Pastry, said.

SportsAid, which was founded in 1976, supports more than 1,000 young athletes – generally from ages 12 to 18 – every year by providing them with financial awards to cover training and competition costs. More than £50 million has been distributed by SportsAid over the last 45 years.

Tim Lawler, SportsAid’s chief executive, said: “We’re really excited to be involved in the on-pack promotion with Wall’s Pastry. What a great way to kick off a return to sport and competition after the restrictions of the pandemic. SportsAid is part of the fabric of British sport – recognising and helping an emerging generation of talented young sports people to develop their potential and reach for their personal best. Through this promotion, Wall’s Pastry are creating the opportunity for anyone to play their part in helping the next generation and perhaps win some amazing experiences in the process. Watch out for the promotional packs and get involved!”

The on-pack promotion will be available in selected Asda, Tesco and convenience stores across the UK, throughout June, July and August, and the prizes are redeemable by visiting: www.wallsnextgeneration.co.uk.