Walkers has launched a new approach to its crisps and snacks range strategy, which it said would help retailers grow their weekly savoury snack sales by up to 46 per cent.
The brand has updated its range of bestselling crisps and snacks SKUs in symbols and independents, now known as the HERO 25 range. This will include a greater focus on £1 RRP PMP lines among singles and multipack products.
“2020 saw a number of major changes to how people shop in the Impulse channel, many of which still remain relevant today,” commented Guy Harvey, impulse category director at PepsiCo.
“Shoppers are continuing to look for larger pack formats across £1 RRP PMP, bigger bag sharing and multipacks. It was therefore a no-brainer to evolve our recommended range of core bestsellers. We wanted to ensure retailers are maximising crisp and snacks sales by encouraging them to stock the formats and flavours that shoppers demand the most.”
In addition, Walkers has also launched DRIVE 25, a targeted range for medium and larger stores offering greater choice and breadth to shoppers.
“Shoppers are demanding a greater range of products from their convenience stores, something that we’ve seen over the last year with 54 per cent of shoppers now using a convenience store every week,” Harvey said.
“The new DRIVE 25 range offers a tailored approach to ensure retailers add breath and excitement to their range with the right products that will lead to strong sales, if they have the space available. We want to work collaboratively with retailers to create an optimal range of bestsellers, supplemented with the right choice and breadth to meet our shoppers needs.”
Rolling out from today, the HERO 25 and DRIVE 25 ranges include bestsellers that make up 35 per cent of crisp and snacks sales in symbols and independents, the brand said. Walkers will also be offering a number of rewards through the *shopt app, focused on these ranges.
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