Walker’s premium crisp range, Sensations, is launching two new classic flavours with a modern twist: Mature Cheddar & Chilli Chutney and Crushed Sea Salt & Black Peppercorn. Both products are non-HFSS and will be available in the grocery, convenience, impulse and wholesale channels from early February, and will be supported by in-store displays and off-shelf features.
With 73 per cent of consumers purchasing premium crisp options when snacking and the number one reason for snacking in the evening being to indulge in treats, shoppers remain on the lookout for something a little different to enjoy, especially during big night in occasions. As the biggest brand within premium crisps, Sensations’ new launches are well positioned to help retailers unlock a new sales opportunity. With 89 per cent of the over-55 age demographic also preferring classic crisp flavours, the NPD is also set to recruit a wider audience to the brand.
“We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges,” said Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo. “With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different. Not only will this allow us to recruit a wider demographic to the brand, but our NPD will also support retailers in maximising sales around sharing occasions, offering well-loved flavours that are sure to be a hit with shoppers.”
“In an effort to offer consumers a wider range of snacking choices, the new additions to the Sensations portfolio are also non-HFSS. This is in line with our target that 30 per cent of snack sales come from non-HFSS products, and an additional 20 per cent from products sold in portions of 100 kcal or less by 2025. This forms part of PepsiCo Positive, our strategic end-to-end transformation plan with health and sustainability at the centre.”
Sensations Mature Cheddar & Chilli Chutney and Crushed Sea Salt & Black Peppercorn will be available in all channels from early February. Mature Cheddar & Chilli Chutney will roll out in 150g (RRP £2.50) and 40g (RRP £1), and Crushed Sea Salt & Black Peppercorn will roll out in 150g (RRP £2.50), 65g PMP (RRP £1.25), 40g (RRP £1).
Sensations Mature Cheddar & Chilli Chutney
150g – £2.50 RRP
40g – £1 RRP
Sensations Crushed Sea Salt & Black Peppercorn
150g – £2.50 RRP
65g PMP- £1.25 RRP
40g – £1 RRP
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