More

    Walkers launches community prize fund competition to support retailers

    In recognition of the pivotal role that convenience stores play in their communities, Walkers has launched a competition offering ten lucky retailers the opportunity to win £1,000 each to support their local neighbourhood. To enter, retailers must simply purchase two cases of any £1 RRP price-marked-pack (PMP) range of qualifying products between Friday 24June until Tuesday 9 August.*

    Convenience stores are regularly found to offer a service that has the most beneficial impact on local communities, and over the past few years local shops have become essential in their neighbourhoods. This promotion allows Walkers to celebrate the important role retailers play in society by offering them the opportunity to win £1,000 to help their local area.

    “Convenience stores are such an integral part of local communities, and retailers have gone to great lengths over the past few years in supporting their customers through unprecedented times,” said Mike Chapman, Wholesale Trading Director at PepsiCo. “With this competition, we want to give back and acknowledge the great support that retailers have provided, especially in recent times.”

    RRP PMPs have seen value growth of nine per cent within the savoury snacks category and are the number one contributor to crisps and snacks growth in value vs other segments. With RRP PMPs now accounting for 41 per cent of crisps and snacks sales in the savoury snacks category, growing at +22.1 per cent in the last two years and +10.3 per cent compared to 2021, Chapman says they are a ‘must stock’ for retailers.

    “Shoppers are increasingly planning in advance more often when and where they shop, and therefore those retailers who choose to offer value for money through RRP PMPs can look to attract customers, help encourage repeat shopping trips, and increase their savoury snacking sales,” he said.

     

     

    *T&Cs: GB 18+. Opens 00:01 24.06.22, closes at 23:59 09.08.22. Purchase necessary of 2 cases of Qualifying Products (45g-82g £1 RRP PMP packs of Walkers, Wotsits, Quavers, Monster Munch, French Fries, Squares, Doritos, Cheetos, Kurkure, Frazzles, Chipsticks, Funyuns) in single transaction from participating wholesalers. Employer’s permission required. 1 entry per transaction. Retain purchase invoice/receipt. 10 winners randomly drawn each receive £1,000 (paid by cheque or into a UK Bank account) to donate to a community project of their choice. Max 1 prize per person. Promotion appears in multiple participating wholesalers, with one shared prize pool. Visit www.prizeology.com/walkers for full T&Cs and details. Promoter: Walkers Snacks Limited, RG2 6UW

    Latest

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Sugro deepens investment in data

    Following the launch of its Insight Service (in partnership...

    Don't miss

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van...

    Brothers confirmed as Glastonbury Festival official cider – win tickets

    Brothers Drinks Co. has signed a new contract to...

    Sugro deepens investment in data

    Following the launch of its Insight Service (in partnership...

    PayPoint partners with Switchee to support households at risk of fuel poverty

    PayPoint has inked a new partnership with data and...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van Melle, has expanded its ever-growing range of chews with the brand-new Fruit-tella Berries & Cherry...

    Burts launches new limited-edition Spicy Barbecue flavou

    Award-winning snack maker, Burts, is introducing a brand-new, limited-edition flavour of Spicy Barbecue hand-cooked potato chips to its range for summer 2024. For a...

    Kervan Gida surges ahead with 50% sales growth

    Bebeto confectionery brand owner Kervan Gida Group’s UK business, is celebrating continued success in the UK market, reporting an impressive 50 per cent year-on-year...