Walkers expands Taste Icons limited edition range with £1 PMPs

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Walkers has expanded the Taste Icons range, launched earlier this year, adding £1PMPs.

The limited edition range takes inspiration from some of the nation’s favourite restaurants, transforming each of their signature dishes into a Walkers pack of crisps. The brand also gives shoppers a free meal offer voucher for the partner restaurant flavour.

“Our Taste Icons range has proved very popular with shoppers since its initial launch in March but in order to fully meet the shift in shopper behaviour, we’re expanding the range to offer even greater choice,” commented Fernando Kahane, marketing director for Walkers Snacks at PepsiCo.

“Restrictions on Covid-19 are gradually being lifted and restaurants are being given permission to open under social distancing rules. It is our hope that with this promotion, it will not only boost snacking sales, but also drive much needed footfall back into the hard-hit hospitality sector,” Kahane added.

Taste Icon on-pack meal vouchers can be used in conjunction with the government’s Eat Out scheme.

The limited-edition flavours and partnering restaurants include:

  • Classic Cheeseburger inspired by Gourmet Burger Kitchen
  • PERi-PERi Chicken inspired by Nando’s
  • American Hot Pizza inspired by PizzaExpress
  • Katsu Curry inspired by YO!

The £1PMPs are available in impulse and wholesale channels from mid-July.