As part of its ongoing support of retailers, Walkers has partnered with Bestway to relaunch its Win a Van competition for the sixth year. For the first time this year, one lucky retailer will have the chance to win an electric van to help them grow their operations in a more sustainable manner.
“Our Win a Van competition has been a huge success in the past, and we want to continue giving back to retailers during challenging times and show our support for the industry,” said Mike Chapman, head of wholesale at PepsiCo. “Bestway is a strategic partner for us, and we work together to communicate new launches and help retailers to navigate the ever-changing savoury snacking landscape. The wholesale channel is key for PepsiCo, and providing useful, ongoing support means that we can help retailers tap into consumer needs and demands to boost their sales.”
“We know that RRP PMPs are the number one contributor to crisps and snacks growth in value, so the competition will focus once again on this format to help retailers drive maximum sales growth.”
The competition will run from 15 September to 9 November and retailers will automatically be entered into the competition when they purchase any qualifying case* of Walkers 48g-82g £1.25 RPP PMPs from Bestway. In addition, Bestway is offering consumers the opportunity to win one of three e-bikes through its Best One retail franchise. To enter, consumers simply have to purchase any qualifying pack** and text to win.
Kenton Burchell, group trading director at Bestway, commented: “After longstanding success with this competition, which saw nearly 60,000 entries last year, we are delighted to be partnering with Walkers again to help support our retail customers to grow their snacking sales. We’re also excited to be offering consumers the opportunity to win one of three e-bikes through our Best One retail stores as part of this campaign.”
Running for six years now, the competition is just one way that Walkers and Bestway have continued to support the wholesale sector, tying in with other initiatives such as Walkers’ Guide to Getting Ready for HFSS which launched last year.
*Promotion Terms and Conditions
*Retail businesses that are members of Bestway Wholesale only. GB 18+. Opens 00:00 on 15.09.23, closes 23:59 09.11.23. Purchase necessary. To be automatically entered into the prize draw purchase any case of Walkers, Doritos, Cheetos, Kurkure or Smiths 48g-82g £1.25 RRP PMP during the Promotional Period from Bestway instore or online. 1x winner randomly drawn receives a Nissan Townstar EV L1 Acenta automatic transmission in mineral white. Retain invoice. Maximum of 1 entry per invoice. Maximum 24 entries per retail business. Prize does not include insurance and winner will need to arrange and provide proof of insurance prior to delivery. Prize will only be provided to the retail business named on invoice. Winner must hold a full UK driving licence. See Prizeology.com/van for T&Cs and how to opt-out of automatic entry. Promoter: Walkers Snacks Limited & Bestway Wholesale Limited. Price marked packs are recommended retail price only
**Consumer promotion Terms and Conditions
** UK 18+. Opens 00:00 12/09/23, closes at 23:59 6/11/23. Purchase necessary of any 48g-82g pack of Walkers, Doritos, Cheetos, Kurkure or Smiths from a BestOne Retail store. Max 1 entry per person. A mobile phone number can only be used by one entrant. Retain receipt with time and date of purchase that precedes entry, and within the Promotional Period. 3 winners randomly drawn each win a Carrera impel im-2.1 Electric Hybrid Bike Microshift in gunmetal black M/L frame. No choice of colour or size. Proof of ID, address and purchase will be required from all winners. Max 1 prize per household. Full T&Cs at Prizeology.com/ebike. Promoter: Walkers Snacks Limited, 450 South Oak Way, Green Park, Reading, RG2 6UW. Price marked packs are recommended retail price only.