Welsh Government earlier this week took a world-first step forward by publicly announcing that it would be including a digital solution within its eagerly anticipated Deposit Return Scheme (DRS).
Including a digital solution, alongside a ‘return-to-retail’ model that uses reverse vending machines (RVMs), is hailed as a pioneering move.
It will provide Welsh consumers with a convenient way to reclaim their deposit using existing kerbside recycling infrastructure, so they don’t have to store and transport empty packaging to return points, ultimately offering consumers more choice and lowering the barrier to entry for participation.
The merits of a digital solution have been hotly discussed for some time, with more than 60 businesses, including major retailers Co-op and Ocado Retail, calling for DRS legislation to include digital at the end of last year.
Creating a national RVM infrastructure is a major challenge, financially and environmentally, even for a nation the size of Wales. In a recent Westminster Energy, Environment & Transport Forum Event (18 July 2025), Andy Rees, Head of Waste Strategy at the Welsh Government, commented that a digital option “enables the choice of innovation and flexibility,” acknowledging we already have 1.2 million return points, which are homes.
Recycling leader SUEZ’ Director of External Affairs, Dr Adam Read, also questioned why the UK isn’t considering digital as part of its DRS.
Following yesterday’s announcement, consumers in Wales will simply have to scan unique QR codes on in-scope containers – using a mobile app – and place them in their standard kerbside recycling to claim their deposit. The rest of the UK, at present, is still solely focused on a traditional, ‘return-to-retail’ model.
Future-proof and ready to go
Most importantly, the technology needed to facilitate a DDRS isn't a pipe dream. It's here, it's proven, and it's poised for widespread adoption in Wales and beyond.
Wales has already demonstrated the supply chain and consumer viability for a DDRS. During a 2021 pilot, Conwy Council saw nine out of ten (90%) registered households scan four or more bottles in just four weeks, with 73% scanning all six provided.
Nationwide retailers are also already embracing the digital technologies that enable a DDRS. Ocado Retail showcased the scalability, with consumers redeeming 20,000 20p rewards for recycling using Polytag’s unique every time QR code technology in 2023.
Alice Rackley, CEO of Polytag, commented, “This is the breakthrough moment we’ve championed since the UK first proposed a DRS in 2018. The Welsh Government’s bold move to adopt a digital-first approach isn’t just progressive, it’s visionary.
"Their commitment to delivering real, lasting benefits for both today’s consumers and future generations will set a new global benchmark.
“Wales is leading the way, redrawing the map for deposit return schemes worldwide. By putting cutting-edge technology in consumers’ hands, they’re making recycling smarter, simpler and more rewarding. The result? A system that works with people’s habits, not against them.
“As a proud Welsh business, we’re thrilled to see our home nation take centre stage in revolutionising recycling. This is innovation with impact, and it’s just the beginning.”