Waitrose today announced a new partnership with Scottish convenience store chain Margiotta.
The deal will see more than 600 Waitrose products become available in Margiotta’s ten shops in Edinburgh and East Lothian over the coming weeks.
Launching today at the Dundas Street shop, products will arrive in six more locations tomorrow and early in the new year in the remaining two Margiotta shops once refurbishment of those stores is complete.
Ready meals, free-from and vegan ranges, prepared fruit and vegetables, meat, snacks and store cupboard staples will all be available, as well as flowers and seasonal foods, which will include selection from the Waitrose Christmas range.
“Margiotta is a long-standing, family-run business, which shares our values of quality and service and is perfectly placed to help meet our customers’ needs in Scotland,” James Bailey, executive director for Waitrose, said.
“We know convenience is key for many people and our partnership with Margiotta will play an integral role in helping us to make Waitrose food and drink even easier to enjoy.”
Waitrose said it plans to explore more potential partnerships in the UK, including Scotland, in the future which will allow them to reach new customers in those areas where there is demand.
The upmarket chain currently has six shops, and supply two Shell forecourt shops, in Scotland. In addition, they offer John Lewis click and collect in around 80 locations in the region, including 69 Co-op shops.
A family-run business that has been trading in Edinburgh for more than 30 years, Margiotta said the the choice of Waitrose products will add to its already impressive range of freshly baked goods and pastries and sandwiches, wraps and salads, which are made fresh every day by their kitchen.
Franco Margiotta, managing director of Margiotta Food & Wine, said: “We are delighted to be stocking Waitrose food and drinks in our stores not only because of the quality of the products but also because of the new and increased range that we can now offer. We have always strived to bring the best food products for our customers to enjoy and I am sure that they will be equally delighted in our partnership with Waitrose.”