Vital Life launches brand new kid-friendly sanitisers

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Baby Shark by Vital Life

Health supplement and hand sanitiser producer Vital Life has launched a brand-new offering to its successful hand sanitiser range. Baby Shark, the new hand gel, is now available to encourage young children to keep their hands clean and germ-free as they return to school.

The new range will be available online from August and retails from £1.99.

Baby Shark will be Vital Life’s second child-friendly product after the huge success of its kid-friendly Paw Patrol range. The new product is based on Pinkfong’s Baby Shark song, the YouTube sensation that racked up billions of views for its video.

The new kid range features a quick-drying, vibrant blue gel with a Blue Raspberry scent. The 70 per cent alcohol gel is not only gentle on the skin but is scientifically proven to kill 99.9 per cent of bacteria and germs, the company said.

It will be in two child-friendly sizes- a small handy 50ml bottle with disc cap, and a 250ml pump dispenser, perfect for keeping little hands clean on the go or for use at home.

On the new range, Vital Life’s Head of Marketing, Ben Forbes said: “The Baby Shark gels are a fantastic addition to our already popular hand sanitiser range. We wanted to give our customers a high-quality hand sanitising product but create something more suited to a younger age bracket.”

Vital Life focused solely on vitamins and supplements until March 2020 when it responded to the global pandemic with a range of hand sanitiser gels, which proved hugely successful. Lancashire based Vital Life is known for producing high alcohol hand sanitising gels for adults.

The Baby Shark range will be ethically produced in the UK alongside the other Vital Life ranges.