Vimto has expanded its Vimto Remix range with the launch of a new Orange, Strawberry and Lime flavour.
Available from 1 March, the citrus-based newcomer is crafted from a mix of three real fruits and the top secret Vimto blend of herbs and spices.
The new variant comes with No Added Sugar and will be available in an RTD, squash and carbonated format.
“In terms of flavour popularity, Orange is second only to Cola, so it made total sense to further strengthen our Remix range with a zesty new variant,” said Becky Unwin, senior brand manager at Vimto.
The launch of Vimto Remix Orange, Strawberry and Lime will be supported by retailer and consumer promotions in the convenience channel, in addition to eye catching activations in depots.
Vimto said the Remix range – which includes Mango, Strawberry & Pineapple; Watermelon, Strawberry & Peach; and Raspberry, Orange & Passionfruit variants – is now worth £9.2 million as part of total brand sales.
“Launching just as the weather starts to warm up, we’re confident Vimto Remix Orange, Strawberry and Lime will be flying off the shelves this summer,” Unwin added.