Vape brand Feelm Joins Carbon Disclosure Project

Feelm, the flagship atomisation technology platform belonging to Chinese vape manufacturer Smoore, said on Tuesday it has joined the Carbon Disclosure Project (CDP), as part of its parent company’s listing.

CDP is an independent not-for-profit organisation that manages a global disclosure system and repository for environmental reporting by corporations, municipalities, and organizations around the world.

As part of the commitment, Feelm will measure, manage, and periodically disclose its environmental impact data to CDP through Smoore.

Earlier in May, Feelm has announced its commitment to achieve carbon neutrality by 2050, with a strategic executive plan that includes introducing zero-carbon vape technology solutions, adopting eco-friendly materials and green packaging, supporting the global supply chain in de-carbonisation, and activating the recycling program of vape pod cartridges and devices with clients.

The brand said joining CDP is a crucial step along its pathway to achieving net-zero, and allows investors and other stakeholders to evaluate and scrutinise business activities.

“Carbon neutrality is an important component of our integrated ESG strategic plan as it helps to accelerate our business transformation. That is why Feelm follows the measures and roadmap outlined in the ‘Corporate Net-zero Pathway’ published by the UN in 2021,” Sofia Luo, marketing director of Feelm’s Business Division said.

“Feelm will press ahead with its commitment to comply with UN standards, disclose information transparently, and welcome scrutiny from international organisations and the public; in order to reach our vision of developing an eco-friendly and low-carbon economy.”

Feelm joins the world’s leading vaping/tobacco companies like British American Tobacco, Phillip Morris International, and Japan Tobacco International in being scored by CDP.

Last year, more than 680 financial institutions, amounting to over $130 trillion in assets, supported CDP’s request for data sharing, while over 13,000 companies, accounting for 64 per cent of the world’s market capital, disclosed through CDP’s database; a renowned scoring system and benchmark tool for stakeholders to assess businesses’ sustainable actions, environmental impact data, transparency and credibility.