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    Urban Eat warms up winter with  new spice-sational burrito

    Following a summer of success for Urban Eat’s new microwave snacking range – a selection of heat-to-eat options complete with bespoke retail unit to maximise the range in store – the brand has added a Chipotle Chicken Burrito to the tasty line-up.

    Already a trending cuisine of the past few years, Mexican is expected to keep the UK hooked throughout 2024, with 32 per cent of consumers saying they’d like to try it in out of home dining. Urban Eat’s tasty Chipotle Chicken Burrito taps into this demand for more adventurous, world food options, with its smoky, spicey and highly satisfying flavour profile and fun format.

    Research by Urban Eat owner Samworth Brothers highlights that food to-go purchases are being driven by value and convenience more than ever. Missions are also shaped by clear emotional and rational needs such as saving time, satisfying hunger, and indulging in a treat. As per the rest of the range, the Chipotle Chicken Burrito ticks all these boxes, offering a one-touch, heat-in-pack solution for a super easy, tasty hot snack on the go.

    “We’ve been thrilled with the consumer and customer response to our microwave-snacking range and the results of our smart retail solution trials,” said Wayne Greensmith, Head of Customer Marketing at Urban Eat. “The broad range of options and bespoke in-store unit allow our customers to offer delicious hot food in store, without additional staff or training needed.

    “It therefore made total sense to expand the options further with a mouth-watering new addition. Packing a punch, the Mexican-inspired Chipotle Chicken Burrito is guaranteed to be a winner this winter and beyond – get your orders in now!”

    Operators and retailers can stock up on the Chipotle Chicken Burrito and full microwave snacking range by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or emailing [email protected].

    Alternatively, submit a request via the Urban Eat website: urbaneat.co.uk

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