Urban Eat. returns festive sandwiches

Leading food-to-go brand Urban Eat. has said its line-up of festive sandwiches are making a comeback for Christmas 2023.

The three limited-edition seasonal SKUs will be bringing cheer to chillers across the UK from November 10 until December 24.

Back by popular demand are two crave-able classics in the UK’s favourite festive flavours, sumptuous Turkey Feast and indulgent Brie & Cranberry. Thanks to sizzling success last season, a hot option will also be available – this year in the form of a Brie and Cranberry toastie.

The Turkey Feast sandwich sees delectable turkey breast and sage and onion stuffing in malted bread. Food-to-go outlets and retail stores can also cater to their vegetarian customers with the Brie & Cranberry sandwich – creamy Brie, tart cranberry sauce and nutritious spinach in malted bread – and toasted version, ideal for colder weather.

The limited editions will be supported by a far-reaching social media campaign, complete with bespoke festive content, promotions, and paid activity.

“Our Christmas sandwiches are a seasonal hit year after year, helping our customers delight hungry students, shoppers, and commuters with tried and tested festive favourites,” Charlotte Assinder, Urban Eat brand manager, said.

“As household budgets are continually squeezed, people will be looking for small treats that don’t break the bank, particularly as we approach the holidays. And what better way to get into the festive spirit than with a delicious Christmas sarnie.”