As part of a wider range rebrand, Unitas Wholesale has launched a new limited edition 500ml Cherry Isotonic in its popular energy drinks range, LSV.
The already successful own brand range will be boosted by a bold new pack design that performed extremely well in consumer research, where most participants stated they would purchase.
“We know that limited edition flavours can be a real profit driver, as shoppers love the ‘get it before it’s gone’ experience, and our research highlighted that the new look range will be very popular at fixture,” said Donna Barnett, Trading Controller at Unitas Wholesale.
“With our average consumer buying energy drinks from at least three different outlets each month, including local independent convenience stores, petrol forecourts and supermarkets, the opportunity for incremental sales is there.”
LSV is already a best-seller and this new pack design has been developed to give the range stand out shelf when merchandised alongside other mainstream energy brands, giving a premium offering for a fraction of the price at just 75p.
The company’s consumer research highlighted that value for money was an important consideration and the 75p PMPs will deliver both profit and value for Unitas wholesalers, retailers and consumers.
“Our focus is always on helping our members and retailers grow, particularly as we are in such a quickly evolving economic environment. The redevelopment of our own brand products ensures that we’re modernising where necessary, and delivering quality, margin boosting products which give shoppers great value,” adds Donna.
This limited edition of LSV forms part of a wider review of all of Unitas own brands.