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Retailers body raises alarm over rising food prices despite overall shop deflation

UK grocery aisle with rising food prices in Feb 2025, reflecting BRC-NIQ data and BIRA’s retail concerns
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The British Independent Retailers Association (BIRA) has expressed concern over the latest figures from the BRC-NIQ Shop Price Index for February 2025, saying that while overall shop prices remain in deflation, the rise in food prices is worrying for retailers and consumers alike.

The BRC report released on Tuesday (4) shows that shop price inflation was unchanged at -0.7 per cent while non-food inflation decreased to -2.1 per cent year on year in February.


However, food inflation increased to 2.1 per cent year on year in February, fresh Food inflation increased to 1.5 per cent year on year while ambient food inflation increased to 2.8 per cent year on year in February.

Andrew Goodacre, Bira CEO said, "The retail market is showing a split with essential categories such as food showing inflation and the non-essential sectors having to reduce prices (deflation) to drive sales.

"It is well known in retail that higher inflation in essentials (food, utilities and petrol are all increasing) has a disproportionate impact on consumer confidence and significantly reduces demand for the non-essential items.

"The extra costs for employers and the 140 per cent increase in business rates from April will add to inflation and continue to damage the wider high street supported by independent retailers."

Detailing on food inflation, Helen Dickinson OBE, Chief Executive of BRC, informed that breakfast, in particular, got more expensive as butter, cheese, eggs, bread and cereals all saw price hikes.

"Climbing global coffee prices could threaten to push the morning costs higher in the coming months. In non-food, month on month prices rose as January Sales promotions ended, especially in electricals and furniture. But discounting is still widespread in fashion as retailers tried to entice customers against a backdrop of weak demand.

"Inflation will likely rise across the board as the year progresses with geopolitical tensions running high and the imminent £7bn increase in costs from the Autumn Budget and the new poorly designed packaging levy arriving on the doorsteps of retailers.

"We expect food prices to be over 4% up by the second half of the year. If Government wants to keep inflation at bay, enable retailers to focus on growth, and help households, it must mitigate the swathe of costs facing the industry. It can start by ensuring no shop ends up paying more than they already do under the new business rates proposals, and delaying the new packaging taxes."

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