Father’s Day spending in the UK is set to rise slightly in 2025 though majorly due to inflation, say the experts, suggesting retailers to focus on loyalty schemes and stronger instore promotions this year to boost sales.
While projected growth of 1.8 percent suggests that Father’s Day will outperform its female counterpart, Mother’s Day, this year (+1.4 per cent), spending will be bolstered by persistent inflation rather than an uplift in consumers participating in the event.
Retailers must showcase Father’s Day ranges instore and online early, and promote value for money across their ranges, to encourage UK consumers to participate, according to GlobalData, a leading data analytics company.
GlobalData’s latest report, “UK Father’s Day Intentions 2025,” reveals that 45 per cent of UK consumers intend to participate in the occasion in 2025, a decrease of 1.5 ppts in 2024.
This decrease in expected participation will be driven by a fall in demand for cards and gift wrap, where only 20 per cent of consumers intend to buy from the category, compared to 23 per cent last year.
Zoe Mills, Lead Retail Analyst at GlobalData, comments, “Unlike Mother’s Day, Father’s Day appears more rushed, often not hitting the shelves with any momentum until closer to the event.
"This results in Father’s Day often feeling lack luster when compared to Mother’s Day and while GlobalData forecasts that growth will be marginally stronger for Father’s Day this year, volumes are projected to decrease as shoppers cut back on items for the event.
“Retailers should not sit back on this event, as only 35 per cent of shoppers leave purchasing for this occasion to the last minute. While intention to participate is down year-on-year, a stronger instore presence for the event, coupled with appealing promotions, could persuade those not intending to shop for Father’s Day to switch.”
While this uptick in inflation was predicted, it remains unwelcome news for many. Consequently, persuading shoppers to spend for Father’s Day will be challenging for retailers this year.
Mills concludes, “Retailers must focus on promotions, such as loyalty scheme pricing.
"Marketing for the occasion should also focus on little treats or gestures, such as large chocolate bars or tools and gadgets, to recognise the event and entice shoppers to pick up items in the lead up to the event. Placing these items around checkouts would also encourage shoppers to spend.”
